[SPHERE ICO]-REDEFINING SOCIAL MEDIA THROUGH BLOCKCHAIN

https://sphere.social/

The world is getting better every day. Our daily activities are more useful in some countries. We are moving at a very fast pace, faster than ever before. Our forefathers set us up for growth during the 21st century. All inventions that arose in the 18th, 19th, and 20th century paved way for the inventions we are able to improve our past ideas and principles. Whichever the case, we are moving forward.

There are a number of factors that have sped up this progression. The internet is arguably the greatest of them. The work of Vinton Cerf and Robert Kahn created a platform for creatives and developers where they could have fun solving the world's challenges. The internet started slow but the world caught on its advantages and quickly adapted it. It revolutionized communication as part of the world faster than any other method could. The invention of e-mails ensured the decline of normal mail as it was much simpler and more convenient to use. The internet also revolutionized e-commerce. As its users grew, companies have an opportunity to capitalize on the number that the internet could give access to. This advantage is not only useful to the e-commerce companies but also the effective impact of the internet. This progress was welcomed and loved by all.

The internet is also credited for reducing the world to a global village. No one is ever far away as long as you have internet connectivity. The innovations that really made it happen are social media platforms. Myspace was the first successful social media platform in the 2000's. It was highly interactive and provided a space for upcoming musicians to display their talents to the rest of the world. Its active users were mostly from the Unites States as the rest of the world was still catching up on the social media scene. It was so popular that in 2008 it had more visitors than the search engine giant, Google. This statement seems kind of odd in this day and age as Google is the go to website for nearly all inquiries worldwide. Facebook came up during the peak years of Myspace starting off small and humble in some of the Ivy league universities before it took over the social media space in the late 2000's and early 2010's. Facebook spread slowly but surely as it cemented its importance in the daily lives of its users. The ease of its user interface attracted all crowds, both young and old and its features are relevant to the needs of the times. People wanted to be connected to each other and Facebook provided this platform. Friendships were created and built on this platform. Even marriages were credited to the existence of Facebook.

The acceptance and spread of social media, especially Facebook, was also due to the invention of smartphones. Apple has just released the iPhone and the android operation system has rolled out in most phone companies. Smartphones enable their users to perform most of the tasks they used to accomplish on their computers. They were like mini hand-held computers. Their convenience was unrivaled. Most developers started making applications specifically to suite these platforms and Facebook was one of them. The adoption of the Facebook app by the android and iOS platform made it accessible around the world as the use of smartphones became popular.

Joining Facebook required no registration fee or any other mode of payment. Facebook only required your details and age of above 13 years to join. Its features and the platform are appealing and one would wonder how they make money to keep them afloat. The internet economics is not easily understood by the layman but the operations of Facebook does not indicate any sign of revenue being made. And this was so. Facebook ran on continuous losses year after year until it grew its base to a number that would attract investors and advertisers. This was a risky move as many social media companies that tried this after Facebook failed. Around this time, ads started appearing on users' news feed and people understood that it was a means for generating revenue to keep them afloat. AS time went by however, ads became more and more specific as for what? This is in a way convenient privacy.

Jnoiing Facebook required no registration fee or any other mode of payment. Facebook only required your details and age of above 13 years to join. Its features and the platform were appealing and one would wonder how they make money to keep them afloat. The internet economics is not easily understood by the layman but the operations of Facebook did not indicate any sign of revenue being made. And this was so. Facebook ran on continuous losses year after year until it grew its base to a number that would attract investors and advertisers. This was a risky move as many social media companies that tried this after Facebook failed. Around this time, ads started appearing on users’ news feed and people understood that it was a means for generating revenue to keep them afloat. AS time went by however, ads became more and more specific like for what users actually needed at a particular time. This was in a way convenient but it meant something different for user privacy.

The data that users submitted plus their use of the platform created personas for each user that was lucrative to advertisers. Facebook was using data it had to target specific people depending on the ad they had to run. This was okay as Facebook was the only company using the data but it emerged that Facebook and other large tech companies were using data to profit from advertisers. There are claims that they are selling user data to bidders who want to use this data for targeted advertising in different platforms. Claims erupted on the internet that users would search for one item on google and find the ad on Facebook or on a different platform. There was an outcry by internet users worldwide on how their data was being treated by these companies.

Sphere heard the cries of the internet population and devised a way to meet the needs of all users. Sphere's idea is a decentralized social media platform that has the user's interest at heart. It wants to take the power of leveraging data from the companies that host them and give them back to the user. The online advertising industry makes billions of dollars each year out of the data that is given by internet users. Sphere wants their platforms to give them a chance to gain from this industry and profit from selling their online data.

The Sphere platform will perform the social media platform but it will ensure the privacy of the user data and it will give its members a chance to profit from the platform. Blockchain will enable Sphere to decentralize the storage of user data that is able to know if the data is being handled inappropriately. This decentralization will also be important in case of cyberattacks or attempted data breaches. Once users are assured of the safe keeping of their data, Sphere will incentivize the data submission in its platform.

Sphere comes up with a token system which will reward their users depending on how they use their Sphere accounts. The tokens Sphere are going to use are the Social Activity Tokens. These tokens are utility tokens that will prove valuable in the Sphere platform. When users want to receive SAT, all they have to do is submit information about themselves. This information will be linked to Sphere and the data used for targeted advertising. The user experience will not be affected by this.

Sphere will provide an e-commerce platform for its users. Sphere members will use the SAT they have been collecting from selling their Sphere platforms. Users will be given access to their friends and followers to sell their goods. If they want to sell their products to the wider Sphere community, users will be required to pay for targeted advertising through SAT.

The Sphere platform will change social media advertising by increasing its advertising power. The social media user experience will be as friendly as possible. Sphere will have forever changed the meaning of its social media through its platform. This change does not come cheap or easy. There are hours of innovation that need to be put down. Sphere is therefore an ICO that will help it need to actualize this platform. Sphere is offering their SAT to those who want to see a social media revolution as great as this.

To take part in changing our perspective of social media use this referral

linkhttps: //sphere.social/? ref_code = dyx6c6su4cz8. The ICO is almost coming to a close. It runs till the 9th of April 2018. Purchasing of the SAT can be done through fiat or cryptocurrency.